Top 13 profitable Small Business Ideas in Nigeria


Exploring the top 13 profitable Small Business Ideas in Nigeria


Are you searching for affordable business opportunities in Nigeria that require minimal capital? The answer is a resounding yes! There are numerous budget-friendly business ideas available in Nigeria today that have the potential to yield substantial profits. The beauty of these business concepts lies in their profitability and personal fulfillment.

This article delves into some of the most promising low-cost business ideas tailored for the Nigerian market. All that’s needed to kickstart your entrepreneurial journey is the right idea, a touch of creativity, and, in some cases, minimal or even zero capital investment.

If you are born poor it’s not your mistake, but if you die poor it’s your mistake. – Bill Gates

In this article, we’ll explore the top 13 profitable small business ideas that are currently capturing the attention of entrepreneurs in Nigeria for the year 2023,


To succeed in business, you must build a brand and never destroy it – Aliko Dangote

Brief Overview of the Nigerian Business Landscape

Nigeria, often referred to as the “Giant of Africa,” boasts a diverse and expansive business landscape. With a population exceeding 200 million people, Nigeria is not only the most populous country on the continent but also a leading economic powerhouse. The country’s economy is multifaceted, with sectors such as oil and gas, agriculture, manufacturing, technology, and services contributing to its robustness.

However, beneath this economic diversity lies a unique entrepreneurial spirit. Nigeria is home to a vast array of small businesses that span from bustling market stalls to tech startups in cosmopolitan cities like Lagos and Abuja. These small enterprises form the backbone of the Nigerian economy, providing livelihoods, driving innovation, and fostering resilience.

Importance of Small Businesses in Nigeria

Small businesses in Nigeria hold a special place in the hearts of its people and its economic framework. Here’s why they are of paramount importance:

1. Employment Generation: Small businesses are the largest employers in Nigeria, absorbing a significant portion of the workforce. They offer employment opportunities to millions, helping to alleviate the country’s unemployment challenges.

2. Economic Diversification: Small businesses contribute to economic diversification by exploring various sectors, reducing Nigeria’s over-reliance on oil revenue. These enterprises venture into agriculture, technology, retail, and more, creating a balanced and resilient economy.


3. Innovation and Creativity: Entrepreneurs in small businesses continually innovate and adapt to local market demands. This innovation not only fuels economic growth but also addresses the unique needs of Nigerian consumers.

4. Rural Development: Small businesses often thrive in rural areas, contributing to rural development by providing access to essential goods and services, fostering local entrepreneurship, and reducing urban migration.

5. Community Building: Small businesses foster a sense of community and entrepreneurship, empowering individuals to take control of their financial destinies. They create networks of support and collaboration that extend beyond business operations.

Small business ideas in Nigeria represent an avenue of hope, economic prosperity, and empowerment. They are not just ventures; they are the embodiment of the Nigerian spirit, resilience, and potential. As we journey deeper into the world of entrepreneurship in Nigeria, we will explore promising small business ideas in Nigeria across various sectors and provide valuable insights to help aspiring entrepreneurs embark on their own transformative journeys. Stay tuned for more insights on this exciting entrepreneurial landscape.

Market Research

Market research is the compass that guides every successful small business. In Nigeria’s dynamic and diverse marketplace, understanding market gaps, consumer trends, and competition is paramount. In this section, we’ll explore the essential aspects of market research that can set your business on the path to success.

Identifying Market Gaps and Opportunities

1. Niche Identification: Begin by identifying specific niches or segments within your chosen industry. Look for areas where consumer needs are not being adequately met. This is often where market gaps lie.

2. Problem-Solution Fit: Consider the problems or pain points that consumers face within these niches. Can your business provide innovative solutions or products that address these issues effectively?

3. Market Size: Assess the size of the potential market for your business. Understand the demographics, geography, and purchasing power of your target audience to gauge the market’s viability.

4. Competitive Void: Look for areas where competition is scarce or lacking. These voids may indicate untapped opportunities for your business to thrive.

Analyzing Consumer Trends and Preferences

1. Consumer Surveys: Conduct surveys or interviews with potential customers to gather insights into their preferences, behaviors, and expectations. Online surveys, focus groups, and social media polls can be valuable tools.

2. Data Analysis: Analyze existing market data and industry reports to identify emerging trends and changing consumer preferences. Pay attention to shifts in technology, lifestyle, and purchasing habits.

3. Competitor Benchmarking: Study your competitors’ offerings and customer feedback. What are they doing right, and where are they falling short? Use this information to position your business strategically.

4. Online Monitoring: Keep a close eye on social media discussions, reviews, and comments related to your industry. These platforms can reveal valuable insights into consumer sentiment.

Assessing Competition

1. Competitor Landscape: Create a comprehensive list of your direct and indirect competitors. Understand their strengths, weaknesses, market share, and pricing strategies.

2. SWOT Analysis: Conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for your competitors and your own business. This will help you identify areas where you can excel.

3. Differentiation: Determine how your business can stand out from the competition. Whether it’s through unique products, exceptional customer service, or innovative marketing, differentiation is key.

4. Barriers to Entry: Assess the barriers that may prevent new competitors from entering the market. This could include regulatory hurdles, high capital requirements, or established brand loyalty.

In conclusion, thorough market research is not a one-time activity but an ongoing process that informs your business strategy at every stage. By identifying market gaps, staying attuned to consumer trends, and understanding your competitors, you can position your small business for success in Nigeria’s vibrant and evolving marketplace.

Top 13 profitable small business ideas in Nigeria

1. POS Business (Point of Sales )

In Nigeria’s increasingly cashless society, launching a Point of Sale (POS) business stands as a lucrative opportunity. A POS business involves offering electronic payment services to customers through a POS terminal. And here’s the exciting part: you don’t necessarily need a traditional shop to kickstart this venture.

Starting a POS business in Nigeria can be more accessible than you might think. You have flexible options for your business space, making it an ideal choice for those looking to keep costs low. You could consider sharing a space with someone or even operating from your own home, which can also help you save on rent expenses.

Pos business as one of the small business ideas in Nigeria
Pos business

To begin, inform your family and friends about your new venture. Word of mouth can be a powerful tool for spreading the word about your POS services, especially within your community.

Now, let’s talk about the essentials. To initiate your POS business, visit a bank of your choice and express your interest in obtaining a POS terminal. They will provide you with a list of requirements to get you started. The beauty of this business is that it doesn’t require a hefty upfront investment. With as little as N30,000, you can embark on your journey into the world of electronic payments.

In summary, the POS business in Nigeria holds significant potential for profitability. You can kick start it without the need for a traditional shop, making it accessible to a wide range of aspiring entrepreneurs. So, take the plunge, spread the word, and with minimal investment, you can enter the world of electronic payments in Nigeria.

Also check: Cheapest Business to start in Nigeria

2. E- commerce Store

Starting an e-commerce store in Nigeria is a smart move due to the growing trend of online shopping. To succeed, all you need is a well-designed website, effective marketing, and quality products.

If you’re short on cash for building a website, you can partner with platforms like Jumia, jiji, Konga, and others.

In Nigeria, some of the hottest-selling items are:

  • Beauty goods
  • Electronics
  • Fashion products
Health and beauty category

3. Solar Energy Installation

Nigeria faces frequent electricity shortages, driving a growing number of its citizens to seek dependable power alternatives such as solar energy.

Starting a solar energy installation business can be a smart business idea for entrepreneurs in Nigeria. The importance of renewable energy has never been more apparent, and this presents a great opportunity for those with the right skills and expertise. By helping businesses and individuals switch to solar power, you can build a profitable business while making a positive impact on the environment.

You will need a solid understanding of solar panel technology, as well as the ability to install and maintain systems for your clients. By offering a quality service, leveraging online marketing, and building a strong reputation within your community, you can build a successful solar energy installation business in Nigeria.

4. Laundry and Dry Cleaning Service

Laundry and dry cleaning services are in exceptionally high demand across Nigeria. Many individuals simply lack the time or equipment to tackle their laundry needs. If you’re contemplating a business venture, consider diving into the world of laundry and dry cleaning services.

This business idea holds significant profit potential, especially in densely populated areas where the demand for such services is at its peak. Don’t miss out on the opportunity to meet this pressing need and build a successful business in the process.

You can start this business without breaking the bank. Washing machines are available on Jumia at a very cheaper rate, and here’s the best part – you don’t necessarily need a physical store or shop. You can operate this business right from the comfort of your home.

All you’ll need are essentials like washing detergent, hangers and more. With these basics in place, you can create a steady income stream, all from the convenience of your own house.

5. Become a Driver

In our exploration of budget-friendly business concepts, it’s important to note that you don’t have to purchase a car yourself to kickstart a driving career. Multiple avenues allow you to become a driver without the burden of car ownership. Consider options like joining Uber or Bolt, becoming a Lag ride driver, or partnering with various mobility firms operating in Nigeria.

Becoming a driver as one of the small business ideas in Nigeria
Become a Driver

Another route is finding someone willing to purchase a car for your use and establishing an agreement on your daily, weekly, or monthly remittance to them. Remarkably, this business venture requires absolutely zero initial capital investment.

6. Fast Food Restaurants

Nigerians love their food, and fast food restaurants are a popular option for those who want a quick and tasty meal.

When it comes to starting your own fast food restaurant, the location is key. You want to choose a spot that is easily accessible and visible to potential customers. Once you have secured a location, it’s time to focus on your marketing strategy. Use social media and local advertising to create buzz around your new restaurant. You can even offer promotions and discounts to attract first-time customers.

Building a loyal customer base is also important. Focus on providing high-quality food and excellent customer service to ensure your customers keep coming back. Consider offering loyalty programs such as a punch card system that rewards frequent customers. Keep your menu fresh and exciting by adding seasonal items and new specials on a regular basis.

Don’t forget about the little details either. Invest in comfortable seating and a welcoming atmosphere to create a pleasant dining experience. With the right location, marketing strategy, and focus on customer experience, your fast food business can thrive in Nigeria.

7. Mobile Food Truck

Mobile food trucks offer a convenient and affordable way to enter the food industry without the high overhead costs of a traditional restaurant. With a well-equipped mobile kitchen, you can park in high-traffic areas or cater to special events and festivals.

The benefits of a food truck business include flexibility, low start-up costs, and the opportunity to bring your unique culinary ideas to different locations.

With the right marketing strategy and menu offerings, you can build a loyal customer base and establish yourself as a go-to food truck in your region. Get ready to hit the road and satisfy taste buds!

8. Food Delivery Service

With the rise of online food delivery services such as Jumia Food, bolt food courier UberEats and others, starting a food delivery service is a viable option for entrepreneurs in Nigeria. One of the key steps to success in this business is partnering with local restaurants. This ensures that you have a steady supply of delicious meals to deliver to your customers.

Another important aspect of this business is setting up a reliable delivery infrastructure. You need to ensure that you have a team of competent riders who are familiar with the roads in your delivery area. Additionally, you need to invest in reliable motorcycles or vehicles that can handle the demands of the delivery business.

Marketing strategy is also crucial to the success of a food delivery service. You need to ensure that your business is visible to potential customers. One way to achieve this is by partnering with influencers and popular food bloggers. You could also offer discounts and promotional offers to attract customers in your delivery area.

In summary, starting a food delivery service in Nigeria can be a profitable venture if done right. Partnering with local restaurants, establishing a reliable delivery infrastructure, and implementing a solid marketing strategy are key to success in this business.

9. Digital Marketing Agency

Nowadays, online marketing is becoming increasingly important for businesses. Starting a digital marketing agency can be a great opportunity to help businesses increase online visibility and grow. You can offer services such as search engine optimization (SEO), social media marketing, and other digital marketing strategies.

By leveraging your digital marketing skills and expertise, you can help businesses attract more customers and improve their online presence. With the right business plan and marketing strategy, you can build a successful digital marketing agency that caters to the needs of businesses in Nigeria.

So if you have the knowledge and skills in digital marketing, this business idea can help you succeed in 2023.

10. Real Estate

Real estate is a profitable venture in the rapidly growing Nigerian market. Entrepreneurs looking to invest in this sector can leverage technology to gain a competitive advantage. With advanced software, businesses can manage listings, predict market trends and connect with potential customers.

Also check: Business to start with 500k in Nigeria

Investing in real estate requires a detailed understanding of the market and its current trends. When leveraged in the right way, real estate can bring in tremendous revenue with an ever-increasing consumer base. With advanced marketing strategies and the right partnerships, businesses can tap into the lucrative opportunities of the Nigerian market.

11. Pet Breeding and Sales

Are you in search of an enjoyable and financially rewarding business opportunity? Consider entering the world of pet breeding and sales. It’s a fantastic chance to raise dogs and earn a substantial income.

Pet breeding as one of the small business ideas in Nigeria
Pet breeding

Also check: How To Start A Chicken Farm Business In Nigeria

I recall a conversation with someone who shared their experience in this business. They purchased several puppies, diligently trained them over several months, and then sold them at a significant profit. The returns were truly remarkable.

Now, you might be wondering about the cost of feeding the dogs, right? Well, here’s a practical idea: collaborate with a local restaurant and request that they save leftover food for you. This way, you won’t need to purchase food for your dogs. Isn’t that a fantastic solution?

12. Cleaning Services

The demand of Cleaning services in Nigeria is very high making this business very profitable. To start a house or office cleaning business, you don’t need a lot of money.

You can begin all by yourself because there are plenty of homes and businesses that’ll want your help. As your business gets bigger, you can hire some extra hands to handle the tougher jobs.

Cleaning services as one of the small business ideas in Nigeria
Cleaning services

Here’s a list of some cleaning tools you’ll want to get started:

1. Sponge

2. Microfibre cloths

3. Cleaning detergent

4. Bucket

5. Mop, dustpan, and broom

6. Spray bottle

7. Scrub brush

Let’s take this as an example:

Have you considered securing a contract for cleaning newly constructed apartments? You could be earning hundreds of thousands, my friend. Do you need any special skills? Not at all, my friend. Just clean and make it shine, and more contracts will come your way.

13. Zobo business

Starting a Zobo business can be highly profitable, promising a substantial return on investment. Learning to make Zobo is a straightforward and uncomplicated process.

You can quickly acquire the necessary skills by watching brief tutorials on YouTube. In fact, many of the required ingredients and tools are likely already available in your kitchen, so you only need to purchase what’s missing.

Here’s a list of the essential items to kickstart your Zobo venture:

1. You’ll need basic kitchen equipment such as a pot, stirring sticks, and a bowl.

2. Ensure you have measuring spoons to accurately portion ingredients.

3. Collect empty pet bottles to package your Zobo for sale.

4. If needed, invest in a bottle sealing machine to maintain product freshness.

5. Gather the core ingredients: Zobo leaves, ginger, sugar, and citrus fruits.

Embarking on a Zobo business doesn’t require complex preparations. With a minimal investment in equipment and a willingness to learn, you can enter this potentially lucrative market.

Remember to start up this business in a busy area like school, park, market place and many more.


Above listed are some of the profitable Small Business Ideas in Nigeria that offer great potential for success, yet it demands unwavering commitment, meticulous planning, and dedicated effort. When armed with a promising concept and the necessary backing, you can transform your entrepreneurial aspirations into a thriving reality.

As Bill Gates, one of the world’s wealthiest individuals, wisely says, “It’s fine to celebrate success, but it is more important to heed the lessons of failure.” This highlights the importance of conducting thorough market research, even when pursuing cost-effective business ideas. Understanding the nuances of your chosen business’s advantages and challenges is a pivotal step towards sustainable success.

Also check: Business To Start With 20k In Nigeria

We value your feedback. Please don’t hesitate to share your thoughts on the usefulness of this content and let us know which businesses you’ve found beneficial. Your input is highly appreciated.


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